In an era defined by rapid technological transformation, the divide between large corporations and small-to-medium enterprises (SMEs) has historically been defined by access to resources. In Peru, where micro and small enterprises (MYPEs) constitute a staggering 99.2% of the national business fabric and provide employment to over 10 million people, bridging this gap is not merely a corporate objective—it is a national economic imperative.
Recognizing this, COFIDE (the Development Bank of Peru) has officially launched "Superpoderes de IA" (AI Superpowers), a comprehensive, virtual, and entirely free educational program designed to equip entrepreneurs with the tools of generative artificial intelligence. This initiative aims to democratize access to cutting-edge technology, transforming how small businesses manage operations, engage customers, and scale their reach in an increasingly digital marketplace.
The Genesis of the Initiative: A Strategic Collaboration
The program is a flagship project of COFIDE’s "Conecta+" platform and its Center for Business Development. However, its scope and ambition are bolstered by significant international and technical partnerships.
CAF—Development Bank of Latin America and the Caribbean—has provided the essential technical cooperation resources, underscoring the regional importance of digitizing SMEs to foster economic resilience. Furthermore, the technical execution of the program was spearheaded by Xertica.ai, a regional consultancy with over a decade of experience in digital transformation. By combining COFIDE’s deep understanding of the local entrepreneurial ecosystem with Xertica’s technological expertise and CAF’s regional vision, "Superpoderes de IA" emerges as a robust solution to the productivity stagnation often faced by small firms.
Chronology: From Concept to National Launch
The development of "Superpoderes de IA" reflects a deliberate, phased approach to digital education:
- Development Phase: Throughout 2026, experts from Xertica.ai collaborated with COFIDE to translate complex AI concepts into accessible, business-centric modules that mirror the daily hurdles faced by Peruvian shopkeepers, service providers, and artisans.
- Official Unveiling: The program was formally introduced to the public on Wednesday, October 14, 2026, during the prestigious Perú Business Fest.
- The Event: Held at the Lima Convention Center under the theme "InnovAction that transforms companies," the festival served as the perfect backdrop for the launch. From October 14 to 17, attendees were treated to workshops and demonstrations showcasing how AI could be applied to real-world business challenges.
- Current Status: Following the festival, the program transitioned into a permanent, open-access format, allowing entrepreneurs nationwide to begin their training journey immediately.
Supporting Data: Why AI is the Key to SME Sustainability
The urgency for such a program is rooted in clear economic indicators. According to figures from the Ministry of Production, MYPEs are the primary engine of the Peruvian economy. Despite their volume, these businesses often struggle with operational inefficiencies, limited marketing budgets, and difficulty in managing complex financial projections.
The "Superpoderes de IA" curriculum is built on a "micro-learning" methodology, with lessons ranging from 10 to 50 minutes. This structure is specifically designed for the busy entrepreneur who cannot afford to step away from their business for long periods. The program follows a rigorous four-stage pedagogical cycle: Learn, Practice, Verify, and Advance. By incorporating mandatory pre- and post-training surveys, COFIDE aims to collect granular data on how these tools translate into actual productivity gains, such as reduced time spent on administrative tasks or increased customer conversion rates.
The Curriculum: A Tailored Path for Every Business
The program acknowledges that a "one-size-fits-all" approach to technology fails to account for the diverse maturity levels of businesses. Therefore, the learning path is divided into specialized tracks:
1. The Foundation: "Discover with AI"
Every participant begins here. This module serves as an introduction to generative AI. In a practical, 15-minute introductory exercise, participants are taught to draft a professional, AI-generated commercial message for WhatsApp, tailored to their specific brand voice and product offerings.
2. The Beginner Track: "Take Off with AI" (Despega con IA)
This route is designed for entrepreneurs taking their first steps into digital transformation. The focus is on:
- Streamlining internal management and bookkeeping.
- Enhancing customer service quality through automated response systems.
- Creating professional content for social media and digital channels.
- Drastically reducing the time consumed by repetitive operational tasks.
3. The Advanced Track: "Lead with AI" (Lidera con IA)
For those who have already mastered basic digital tools, this track focuses on scaling and optimization:
- Advanced organic customer acquisition strategies.
- Dinamizing sales funnels through predictive analysis.
- Prototyping financial flows and business performance models.
- Implementation of a custom-built, business-specific AI assistant.
Official Perspectives: A Unified Vision for Growth
The leadership behind the initiative emphasizes that this is about more than just technology; it is about empowerment.
Jorge Velarde, President of COFIDE:
"This initiative will allow our companies and entrepreneurs to convert the potential of artificial intelligence into concrete improvements in their businesses. Our goal is that the learning translates into an effective adoption of these tools to manage better, reduce operational tasks, and strengthen commercial capabilities. In short, it is about contributing to raising their productivity."
Santiago Rojas, Manager of the South Andean Region and representative of CAF in Peru:
"Artificial intelligence should not be a tool reserved for large companies. We want Peruvian entrepreneurs to also be able to harness its potential, improve the management of their businesses, and compete in better conditions."
Saul Chrem, CEO of Xertica:
"We have developed the course using simple and accessible language, based on the daily situations of Peruvian MYPEs. By prioritizing method over specific tools, the skills learned will remain useful even as platforms change."
The Ethical Imperative: Safety and Responsibility
A critical component of the program is its emphasis on the responsible use of technology. In a digital landscape rife with security concerns, "Superpoderes de IA" explicitly teaches participants about:
- Verifying Results: Recognizing "hallucinations" in AI-generated content.
- Data Privacy: Protecting personal and customer information when interacting with large language models.
- Ethical AI: Using automation to enhance—not replace—human connection in business.
Implications for the Future of the Peruvian Economy
The launch of "Superpoderes de IA" represents a paradigm shift. For years, the digital divide was viewed as a hurdle that only time could resolve. By providing free, high-quality, and practical training, COFIDE is effectively shortening the timeline for digital adoption.
If the program succeeds in its objective to improve operational efficiency for thousands of small businesses, the cumulative effect on Peru’s GDP and the stability of its employment sector could be profound. As these businesses optimize their internal processes, they free up human capital for innovation—shifting the focus of the entrepreneur from mere "survival" to "strategic growth."
For those interested in participating, the barrier to entry is minimal. The course is hosted on Google Classroom, requiring no selection process or prior technical expertise. Interested parties can enroll by visiting www.cofideconectamas.com.pe, marking a significant step toward a more technologically inclusive and competitive future for Peru’s business community.
